Clics

Clics is a web analytics platform designed as a privacy-focused alternative to traditional analytics systems such as Google Analytics. The platform provides website owners with the core information needed to understand how their sites perform, including visitors, pageviews, traffic sources, sessions, bounce rate, session duration, campaigns, conversions, and revenue-related events. A central differentiator is its cookieless analytics architecture. Clics states that it does not use cookies for visitor tracking, does not create persistent visitor identifiers, and does not track people across websites, applications, or devices. Its data model is designed around anonymous, aggregated website measurement. Clics uses a lightweight tracking script that is under 5 KB. The tracker can be installed on standard HTML sites as well as frameworks and platforms including Next.js, React, Astro, WordPress, and Webflow. It automatically records pageviews and can also capture custom events through the tracking API. The platform includes goals and conversion funnels for measuring how visitors progress through important website journeys. Teams can define page-based or event-based goals and build multistep funnels to identify where users abandon a signup, checkout, lead-generation, or other conversion process. Clics also provides session-level analysis. Website owners can inspect individual visit journeys, including landing pages, activity timelines, exits, and other session information, while retaining the platform's privacy-focused measurement approach. Another major feature is AI traffic analytics. Clics identifies traffic arriving from AI platforms such as ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot, allowing website owners to understand whether AI assistants are becoming meaningful acquisition channels and whether those visits generate conversions or revenue. Campaign and paid-ad tracking is also supported. Website owners can measure traffic and conversions associated with marketing campaigns, helping connect acquisition sources with actual business outcomes instead of focusing only on raw visitor counts. Clics includes automatic scroll tracking to help teams understand how far visitors move through pages and where attention drops. Built-in bot filtering is also designed to remove unwanted automated traffic so analytics reports more accurately represent human visitors. The product is designed for both individual websites and multi-site teams. Projects represent individual tracked sites, while workspaces allow teams and agencies to manage multiple projects and invite additional members. Pro supports up to 10 projects, while Business and Enterprise support unlimited projects. Clics has a strong AI-agent integration layer. Its analytics data can be accessed through a REST API, TypeScript SDK, CLI, and Model Context Protocol (MCP). This allows compatible AI assistants and coding agents to query analytics data, inspect sessions, manage goals and funnels, and perform analytics-related workflows without manually opening the dashboard. The MCP implementation supports both remote and local configurations. Remote MCP is intended for web-based AI clients such as ChatGPT and Claude, while local MCP is designed for tools such as Cursor, VS Code, Claude Code, and terminal-based agents. The platform also provides an agent skill for coding agents. The Clics skill teaches supported agents how to use MCP and fall back to the Clics CLI when MCP is unavailable, including commands for querying statistics and managing projects, goals, funnels, and sessions. Clics follows an event-based billing model. Pageviews and custom events count toward the monthly event allowance associated with a selected volume tier. Self-service plans cover event volumes from 10,000 to 10 million events per month, with larger requirements handled through Enterprise. The current paid offering starts with Pro at $19/month and Business at $39/month, with pricing varying according to monthly event volume and billing interval. Both plans provide a 14-day trial without requiring a credit card. Enterprise provides custom event volume, retention, support, SSO, SCIM, and additional security options.